Spring is in the air and soaps lose viewers

AXS Entertainment Arts & Entertainment TV
Spring is in the air and soaps lose viewers.
See alsoSoap Opera B&B DOOL GH Y&R
Soaps TV

Nanci Hughes
NY Soap Opera Examiner
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April 23, 2014
With the news of the soaps all losing viewers ringing in the air and gloom and doom being the news on the soap front and many viewers add their feelings to the news I wonder why this time of year people are so negative about the soaps?

We all know soaps will be coming up with new and some exciting storylines with May sweeps approaching and this a natural phenomenon. With the season changing viewers may take a break to enjoy the “Spring” in the air.

Soaps rise and fall in the ratings, but the true viewers come back in force again as the action picks up and the steadfast viewers, like those of Y&R and GH, do not forsake their shows for some new gimmick the stations may come up with.

Action and stimulation are better seen on the night time shows where more money is thrown at the shows and guest stars are paid to brighten the landscape. Constant gratification is ordered and served up nightly. We need to remember we go through many highs and lows with the night time shows. Repeats throughout the season are frustrating and the season gets shorter every year, where soaps are a constant and we can rely on them everyday, all year long. How would prime time shows do if they had to perform for us the same way soaps do?

No genre gives you the promise of being there for you day after day year after year. No Prime Time show can deliver the goods 240 days a year. It is natural that there will be lulls in the ratings for “Daytime Drama’s”, but viewers know they will be there for them when they come back.

Shows lose viewers and gain them back, but here are the ratings to look at each week (from SON).

Day-To-Day Ratings – HH/Total Viewers
Monday: 2.6/3,485,000
Tuesday: 2.6/3,524,000
Wednesday: 2.5/3,411,000
Thursday: 2.5/3,353,000
Friday: 2.6/3,404,000
Monday: 2.0/2,685,000
Tuesday: 1.7/2,297,000
Wednesday: 1.6/2,262,000
Thursday: 1.6/2,039,000
Friday: 1.7/2,394,000
Monday: 2.3/2,914,000
Tuesday: 2.1/2,861,000
Wednesday: 2.2/2,874,000
Thursday: 2.0/2,636,000
Friday: 1.9/2,614,000
Monday: 3.5/4,652,000
Tuesday: 3.3/4,456,000
Wednesday: 3.2/4,313,000
Thursday: 3.4/4,593,000
Friday: 3.2/4,143,000

So sit back, turn on your favorite soap and know that luckily they are with us for a few more years and hopefully for many, many years to come. Remember the best is yet to be!


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